Get my FREE REPORT: 17 Health Copywriting Tactics For A Tough Economy 

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This report came out of a conversation I had with a client in July 2007.  Remarking on the tightening health market, he noted that they would soon be cutting prices and advertising sales.

While that may be necessary, it isn't the only way to address a slowing (or stalling out) economy.  I wanted to offer him and my other clients some more strategies for addressing this crunch - at least from the copywriter's perspective.

This report contains:

• Two insights into how health consumers think about health products during a recession that can help you better position your products (and feel more optimistic about the months to come).
• 9 suggestions for strategically using copy to specifically capture the penny-pinching, anxious health consumer. 
• PLUS -  6 Bonus tips for boosting credibility drawn from my ebook, Writing Irresistible Copy for Nutritional Supplements.  With money tight, consumers are more skeptical than ever. 

“Well researched and well written, this report gave me confidence in what we are doing right, and more importantly, many new ideas for strengthening our copy to match what customers need to see right now. The report sets up some great guidelines for marketing copy in 2009. Thanks Sarah!” – Karin Sullivan, Marketing Manager, Jigsaw Health

“Sarah Clachar’s report, 17 Health Copywriting Tactics For A Tough Economy, went way beyond what I had expected. It has the heft and clarity of insight one would expect from a heavyweight industry analyst. This speaks volumes about Sarah’s value as a writer and copywriter in the field of natural health. She not only knows how to write well and persuasively, but also bases her work on solid, verified sources. Some health writers know how to sell, others understand the science, very few can do both. Sarah is one of those few.” – Nick Usborne, online copywriting expert and author of  Net Words: Creating Online High-Impact Copy

Grab your free copy of this report.  Apply some of the strategies.  And let me know what you think.  I welcome all feedback.

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