"I was impressed with Sarah's professionalism and her knowledge of the health market . . . I hope to work with her again on future projects and recommend her services to others" Julie Bridge, Internet Marketing Director, BotanicChoice.com More Testimonials
"What's The Best Way To Get My Health Copywriting Career Off The Ground?"
I've had so many people ask me this question. And truth be told there are a lot of different possible answers . . .
But if you're looking for a sure-fire way to get going quickly - with boundless room to expand and grow - here's what I recommend:
1. Read my book, How To Write Irresistible Copy For Nutritional Supplements
Even if you're not planning to work exclusively in the nutritional supplement market, this book will give you a solid basis in the health copywriting arena. And it's at a bargain price ($39)
2. Take Heather Lloyd Martin's SEO Copywriting Certificate Course
In general, even in this economy, there is enormous demand for health copwriters of every persuasion . . .
However, SEO copy is where the demand is the greatest. And it's an area where you can work your way in with baby steps.
As social media and SEM has taken off, every marketer is looking for good online content that will work doubletime - bringing in traffic and converting it.
This is on top of the already information intensive nature of health marketing.
Heather's course provides you with complete soup-to-nuts guidance on how to craft this particular form of copy. And she is a terrific teacher, providing ongoing guidance even after you graduate with a certificate!
I was going to stop here but I realized there is one more tool you should unquestioningly add to your arsenal if you go this route . . .
3. Get Market Samurai
There are hundreds of different tools you can use for SEO that cover everything from researching keywords to assessing the competition to reverse engineering backlinks . . .
Market Samurai does it all (or at least most of everything you'll ever need!).
It's sometimes a little slow as far as software goes, but that's because it's crunching so much data.
But I put up with it's cumbersome nature - like many SEO experts do - because it's so good.
It has been the tool that I turn to over and over again to boost my SEO work exponentially.
And it's only a one-time cost versus other tools that are subscription based.
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