Natural Health Copywriter - Natural Health Marketing: Copywriting Tips for Making Doctors Our Allies

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"I was impressed with Sarah's professionalism and her knowledge of the health market . . . I hope to work with her again on future projects and recommend her services to others" Julie Bridge, Internet Marketing Director, BotanicChoice.com More Testimonials

Consumers Are Still Buying Nutritional Supplements At A Steady Rate, But Their Trust Went Down Nearly 10%!

How Can We Fix This?

What's the first thing you need from your prospect before you make a sale?

Their trust.

And while the nutritional supplements industry has a stellar record for safety and effectiveness, and while a growing number of consumers are disillusioned by the pharmaceutical industry with disasters like Vioxx, our credibility is still going down.

A recent survey by the Council For Responsible Nutrition (CRN), a major trade association for the nutraceutical industry, found that since 2003, public confidence in supplement safety and efficacy had gone down almost 10%.

CRN has launched two significant campaigns to shift public perception: An industry-wide dialogue with healthcare professionals and an effort to increase industry self-regulation in ethical advertising. For more information about these two campaigns, go to the Council For Responsible Nutrition website.

A key broker of consumer's trust when it comes to health care and making decisions about health products is their doctor. So what can you do in your marketing to help nurture trust both in your prospects, but also in their doctors.

My report, Turning Adversity Into Advantage: Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws, gives you 7 solid marketing tactics for restoring credibility.

Because I believe so strongly in the supplement industry and the importance of trust in marketing, I want you to have this valuable report for FREE.

So simply send me a request using the form provided below and I will send you the FREE report, Turning Adversity Into Advantage: Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws.

And keep in mind, white papers are excellent marketing tools. While they have a B2B history, they are also terrific trust builders when it comes to consumers in the form of a free report or ebook.

If you like what you see and think a similar report could be useful to your business, let me know. I can also provide examples of my reporting for Nutrition Busines Journal upon request.

For B2C whitepapers, check out my newsletter and white paper samples. I'd be happy to provide additional samples upon request.

Natural Health Marketers: Are You Making These Internet Marketing Mistakes?

Find out in this report created just for you: "5 Internet Marketing Mistakes . . . And How To Fix Them For Online Success".

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A Customer Favorite: Make your supplement copy sizzle

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About Sarah

◦	Testimonials
◦	Fees
◦	Covering the Nutrition Industry

Contact Sarah

Natural Health Copywriting Services

◦	Natural health web page writing and optimization
◦	White Papers for B2B and B2C Marketing to the Natural Health Marketplace
◦	B2B Copywriting for the Nutraceutical Industry
◦	Natural health web content writer: newsletters and articles
◦	Natural Health Catalog Copywriter That Keeps Benefits Up Front
◦	Alternative Health Direct Response Mailings and Copy

Free Report: 5 Online Health Marketing Mistakes

Natural Health Marketing Resources

◦	Natural Health Copywriting Articles
◦	Web Copy is Different
◦	White Papers That Work Hard For Your B2B Marketing
◦	Catalog Copy Is Still About Benefits
◦	The LOHAS market: 5 copywriting tips for piquing their interest
◦	Direct Response Mailings: 4 Ingredients To Bring Response
◦	Get The Right Perspective in Your Copywriting And Keep Your Prospects (HealthyCopyIdeas e-newsletter December 2008)
◦	Online Copywriting: 3 Tips for Making Sure The Technology Doesn't Dilute Its Power
◦	Snow Piles and Search Engines: 4 Tips for Using SEO and Search Marketing Successfully to Beat the Recession
◦	How do I become a freelance writer? Part 1: The Right Way To Start A Home-Based Business Writing
◦	Nutritional Supplement SEO Copywriting: How To Stay Out Of The FDA Mud Without Losing Traffic
◦	How Do I Become a Freelance Writer Part 2: The Best Place To Start
◦	Baby boomer market shift with recession
◦	Healthy Copywriting Ideas - Help Them Choose
◦	Web Page Writing Tips For Your Natural Health Website: Your Customers Are Chickens
◦	Is Your Alternative Health Website Missing Some Juicy Alternatives? Don't Miss Out On Overlooked SEO Motherlodes
◦	Direct Response Copyriting Tip For Marketing In A Recession: Contrast to Convince
◦	Health Marketing Tip: Turn Your Misery Into Insights
◦	Goat Meat and Copywriting: How To Get Your Prospect Comfortable With the Unfamiliar
◦	Making Money Online - The Sensible Way
◦	Getting Your Home-Based Freelance Business Going
◦	Writing Irresistible Copy for Nutritional Supplements
◦	FDA and FTC Info
◦	Resource Articles
◦	SEO and Content Syndication: Debunking the Duplicate Content Myth
◦	Links for Health Copywriting/Marketing
◦	Natural Health Marketing: Copywriting Tips for Making Doctors Our Allies
◦	Beat This Economy And Grow
◦	Recession-Busting Nutrition Industry B2B Marketing

Healthy Marketing Ideas Blog

Healthy Marketing Ideas E-Stash Store

◦	General Marketing Resources
◦	E-Commerce Tool Chest
◦	Web Marketing Resources

Samples

◦	Botanic Choice Newsletter 1
◦	Enray Organics Product Listing
◦	Enray Organics Sales Insert
◦	Surprise Farm Hill insert
◦	Nature's Baby Organics White Paper
◦	FRS Amazon Copy
◦	All Hail Kale
◦	Read this BEFORE you get a flu shot
◦	NuLifePlus Landing Page/Product Page
◦	Herbal Choice Mari Face Cream Product Page
◦	Jigsaw Health Newsletter
◦	Pomegranate Health autoresponder sample, Scary Stuff
◦	Plantokine, Autoresponder Sample, Einstein
◦	Vitakem autoresponder

3 Ways to Make the World Healthier

List of Clients

Sun Chlorella, USA

Pomegranate Health

Vitacost.com

1-800-Healthy.com

FRS Healthy Energy

JigsawHealth.com

Vitakem Nutraceuticals, Inc.

Plantokines, Inc.

Nutrition Business Journal

Natural Foods Merchandiser

Nature's Baby Organics

Enray Organic Imports

Ecuadorian Rainforest, Ltd.

CTC Communications

Indiana Botanic Gardens/Botanic Choice

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Consumers Are Still Buying Nutritional Supplements At A Steady Rate, But Their Trust Went Down Nearly 10%! How Can We Fix This?

Consumers Are Still Buying Nutritional Supplements At A Steady Rate, But Their Trust Went Down Nearly 10%!

How Can We Fix This?

Natural Health Marketers: Are You Making These Internet Marketing Mistakes? Find out in this report created just for you: "5 Internet Marketing Mistakes . . . And How To Fix Them For Online Success". Get your free copy right now First Name: E-mail: Please see my privacy policy

Consumers Are Still Buying Nutritional Supplements At A Steady Rate, But Their Trust Went Down Nearly 10%!

How Can We Fix This?

Natural Health Marketers: Are You Making These Internet Marketing Mistakes?

Find out in this report created just for you: "5 Internet Marketing Mistakes . . . And How To Fix Them For Online Success".

Get your free copy right now

First Name:

E-mail:

Please see my privacy policy