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Consumers Are Still Buying Nutritional Supplements At A Steady Rate, But Their Trust Went Down Nearly 10%!
How Can We Fix This?
What's the first thing you need from your prospect before you make a sale?
Their trust.
And while the nutritional supplements industry has a stellar record for safety and effectiveness, and while a growing number of consumers are disillusioned by the pharmaceutical industry with disasters like Vioxx, our credibility is still going down.
A recent survey by the Council For Responsible Nutrition (CRN), a major trade association for the nutraceutical industry, found that since 2003, public confidence in supplement safety and efficacy had gone down almost 10%.
CRN has launched two significant campaigns to shift public perception: An industry-wide dialogue with healthcare professionals and an effort to increase industry self-regulation in ethical advertising. For more information about these two campaigns, go to the Council For Responsible Nutrition website.
A key broker of consumer's trust when it comes to health care and making decisions about health products is their doctor. So what can you do in your marketing to help nurture trust both in your prospects, but also in their doctors.
My report, Turning Adversity Into Advantage: Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws, gives you 7 solid marketing tactics for restoring credibility.
Because I believe so strongly in the supplement industry and the importance of trust in marketing, I want you to have this valuable report for FREE.
So simply send me a request using the form provided below and I will send you the FREE report, Turning Adversity Into Advantage: Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws.
And keep in mind, white papers are excellent marketing tools. While they have a B2B history, they are also terrific trust builders when it comes to consumers in the form of a free report or ebook.
If you like what you see and think a similar report could be useful to your business, let me know. I can also provide examples of my reporting for Nutrition Busines Journal upon request.
Special Economic Security Deal: For every purchase you make from the Healthy Marketing E-Stash Store, 10% goes to the Heifer Project to help families around the world create food security and viable agricultural businesses. Find out more here.
Looking for ideas on supplement copywriting? Check out my ebook below
