Copywriting Sample
Autoresponder Email
Subject line: Scary stuff
Hello [first name],
Who doesn't like a good scary story?
It's Kim from Pomegranate Health.
And I'm not talking about the blood-splashed horror movies that are popular now.
No, I'm talking about the good old-fashioned, sitting-around-the-campfire kind of story.
The kind where the teller describes how the floorboards creaked painfully, one by one . . . As something in the hallway outside crept closer and closer . . .
How the footsteps stopped outside the door . . .
And then the doorknob turned slowly . . .
And then . . .
Well, I'll let you imagine the rest. J
I remember this kind of story would always get my heart beating in a delightfully panicked way.
These stories were so well done that it took a team of us kids to go to the bathroom at night. Forget making that trek alone! I'd rather wet my bed!
However, fond memories aside, there's an important point here. The real power of those stories was the spine-tingling effect of not quite knowing what's around the corner . . .
See, that's what scares most of us. The unknown and unpredictable, combined with the anticipation that something bad is going to happen at any moment.
And in all seriousness, that's one of the hardest parts about getting older. Particularly right now as I go through menopause . . .
Not knowing . . .
Not knowing how I'll feel tomorrow . . . how I'll look in a year . . . Not knowing if a hot flash is going to jump out at me and pour rivulets of sweat down my back at the most inopportune moment . . .
Not knowing if I'll ever get back to "normal".
And every morning waking up with a sense of foreboding - What is my body is going to throw at me today?
You know the feeling – You can't even really plan because so much is unpredictable –
Everything you thought you knew about yourself changes. People near and dear to you look at you like you're possessed. And forget counting on the things you could count on before . . .
It gets kind of scary!
Enough! Time to gain some control back . . .
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Hundreds of women have had enough of this daily on-edge feeling that comes with menopause.
Instead, they've taken back control over their lives with BalancePom.
BalancePom is our 100% pomegranate supplement for women's hormone health.
It taps into the complex chemistry of the pomegranate to bring you relief from menopause and all that unpredictability that comes with it.
See,
And unlike just the juice or chomping on a pomegranate,
Amazingly enough, as testified by our more-than-satisfied customers, this one plant is able to give you everything you need to change menopause from something you dread to a sunfilled walk in the park.
Now isn't that something you could go for?
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In fact, right now we're making a special offer that can make managing menopause even easier . . .
And take away the myths and mystery that make these changes harder than they should be.
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So next time you feel panicked, it should be thanks to a delightful, spine-chilling storyteller . . . not your body.
In good health,
Kim Holtzman, RN
President and Co-Founder
Pomegranate Health
P.S. And unlike so many solutions for menopause, there are no scary unknowns in each BalancePom capsule. No side effects. Only good wholesome 100% pomegranate and its time-tested relief.
Find out for yourself . . .
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