Resource Articles: 

I Stand On The Shoulders Of Giants . . .

Nothing has built my skills as a copywriter more than listening to the veterans of the field talk shop. Their generosity with their insights, lessons learned and knowledge is something that I can only pay homage to by continuing to share them with others.

Please take full advantage of this evolving resource. Currently, most of the articles focus on copywriting in general with some specifically about copywriting for health products. 

For my own insights on the natural health market and copywriting, check out my newsletter/article archives.

• The Marketing Directors' Guide To Working With Freelance Copywriters
  
  Great insights into what you should be looking for in a freelance copywriter
• 16 tips from Clayton to make copy read itself
  
  Read expert copywriter Clayton Makepeace's advice on how to make your copy so easy to read, it almost reads itself.
• The Online Copywriter's Most Valuable Resource
  
  How empathy and good listening skills can create powerfrul copy
• Fastest Growing Market On The Internet And How Best To Serve Them
  
  It's not just the younger crowd surfing the web . . . and health is a leading search topic
• A Word Is Worth 1,000 Pictures
  
  Why your website needs good copy.
• Harness The Power of '3' To Improve Communication
  
  The Power of 3 for Getting Things to Stick To Your Prospect's Brain
• The Power of Why: Your Psychological Ally To Marketing Success
  
  Using the power of WHY to get your prospect's interest
• Can You Pick The Winning Headline?
  
  Learn What Makes A Winning Headline
• Making An Impression: How To Train Your Customers To Memorize A Message That Makes A Sale
  
  How to Make a Memorable Sales Message
• Conversation Starters: How To Create Opening Copy That Sings And Soars
  
  How to create a good opening
• How to Navigate The Body Copy Minefield Without Getting Blown To Smithereens
  
  Are You Stepping On These Copy Landmines?
• How To Write An Offer Your Prospect Can't Refuse
  
  Great Advice On How To Make An Offer
• How My Four Kids Taught Me To Write Kick-Butt Copy
  
  Understand These Four Personalities and Write Your Copy For Them.
• Are Your Order Forms Killing Your Sales?
  
  How To Write Effective Order Forms
• Three Readership Tips To Skyrocket Your Online Sales
  
  Great Tips For Web Page Copy
• Shut Up and Listen!
  
  Bob Bly's recommendations for making your copy hit the right notes with your prospects
• What Words Sell Best?
  
  Bob Bly's discussion of the Power of Words
• How to Grow Your Business 500% in 5 Years
  
  Great strategy for launching a newsletter
• The Simple Secret That Turns Good Copy Into GREAT Copy
  
  Clayton Makepeace explains how emotion-laden copy works better than simply benefit-driven copy.
• Measuring Social Media
  
  Thinking about including social media in your marketing plan? Here are some great tips to get started . . . and make sure it's working
• Natural Marketing Institute Top 10 Trends for 2009
  
  What is the health market looking like for 2009? Find out what leading market research group - the Natural Marketing Institute Top 10 Trends - has to say about the health consumers for this year.
• SEO and Content Syndication: Debunking the Duplicate Content Myth
  
  SEO depends on good content on your website . . . but also getting good content out into the wider web to help drive traffic back to your website. Find out how to do this in a win-win way . . .