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Healthy Marketing Ideas E-Stash Store: Web Marketing ResourcesWhile I write in many formats, I do most of my writing online. Certainly, that's where marketers need it. But it's a lot to keep up with. Here's some good starters for both understanding how to market and how to copywrite for online business.
To find out more about Heifer International, go here. From American Writers and Artists, Inc. . . . American Writers and Artists, Inc. (AWAI)has a reputation for training top copywriters. Established by direct response marketing giant, Agora Publishing, AWAI taps into some of the most-credentialed professionals in the business - Michael Masterson, Bob Bly, Herschell Gordon Lewis, Nick Usborne and more. AWAI, noting the rise of the internet, has created some great products for online marketing. While they are certainly geared towards copywriters - providing excellent guidance - marketers can make good use of them as well. When you purchase an AWAI correspondence course, you become a member and AWAI provides excellent support for their members in the form of job postings, webinars, regular newsletters, phone support, and more. My two all-time favorites come from Nick Usborne, who has been specializing in writing copy for the internet for just about as long as it's been commercial. He's a great instructor and he knows his stuff. Copywriting 2.0 Your Complete Guide to Writing Web Copy that Converts">Nick Usborne's Copywriting 2.0: Your Complete Guide To Writing Web Copy That Converts
The internet continues to grow and provide opportunities for copywriters, even more so now that companies are trying to budget with their marketing. And if you're going to learn about web copywriting, you should turn to Nick Usborne. I hired Nick as a personal writing coach and gained great insights through the experience. Nick relies on a very tactical perspective when he writes for the web. He explains this perspective and shows you how to apply it to web pages and e-communication. This course teaches you his special take on web copy that will turn your writing into gold. I highly recommend this course - Copywriting 2.0 Your Complete Guide to Writing Web Copy that Converts">to find out more go here.
Here's a great way to create an asset that will generate passive income for you for years to come.
You just need a few ingredients: A passion or interest you'd like to explore and share with other people. A little time to put into creating it. And some strategy.
Nick Usborne's course on creating an information-rich, income-generating website provides you all the strategy you need. It's exactly what he's done to make two websites, one of which generates $4000 in passive income a month for him.
Find out more about this sensible approach to an online income here.
Pam Foster has also drawn from AWAI's training and Nick's expertise. She's taken it a step further with her focus on process. I have found enormous wisdom in her well-organized approach to optimizing websites for increased traffic and conversion.
She's put together a terrific step by step process for evaluating your website and market and then developing (or redeveloping) your website to be optimized for traffic and conversions, and followed with a strong marketing plan.
Check out Pam's great guide for optimizing your website here.
If you get traffic . . . and then build a list . . . you want to find ways to extend the selling process beyond the initial touch. Autoresponders do this brilliantly. They follow on the heals of a purchase, download, subscription, etc. to build a rapport and sell a bit more. In fact, interestingly enough, we're especially susceptible to buying another item from someone right after we've purchased one when that glow of excitement can spill into the next item.
Jay White, a specialist in autoresponders, has put this course together to share his best secrets so you can create autoresponders that bring the sale home.
Okay . . . I could go on and on with AWAI courses - great materials.
Click here to view more details">The Freelance "X" Factor
But here's another approach to building your business online from the king and queen of blogging - Brian Clark and Sonia Simone.
These two tap into their wealth of understanding about the social marketing world and blogosphere to provide a great perspective on how to use it to market your business - and they give you a Click here to view more details">step-by-step plan to do so.
E-Commerce Tool ChestFinally, there are tools that help me get this website and other online marketing work done. Kind of like my hammer, screwdriver, drill bits, level, etc. - couldn't do a whit without them.
To find out what I use for the nuts and bolts of my e-commerce sites, go here.
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