If You're Marketing To Other Companies In the Nutrition Industry . . .
Are You Using These Two B2B Marketing Powerhouses As Effectively As Possible?
Sign up here to get my free report, "Turn Your White Papers and Websites into a Recession-Busting Dynamic Duo"
In this free report, you'll find out:
The three things your B2B website should be doing according to Marketing Experiments Dr. Flint McGlaughlin to help you generate good leads. And - to your advantage - many B2B websites fail to do them at all. Just by framing your website with these three things in mind, you can set your website – and business – apart.
The Seven-Step Process for creating a stellar website. A methodical step-by-step process for identifying your website's purpose and then implementing a plan that makes sure it does what you want it to – draw traffic, generate leads or even convert prospects into customers.
What you should almost never do in a white paper, according to white paper expert Michael Stelzner. Too many white papers stray into this marketing approach and end up failing to produce as many leads as they could . . . let alone going viral.
The frame of mind you should have when creating your website and white paper to overcome the impersonal feeling of the web – and why this may be one of the best things you can do to get a lead off to the right start.
The sooner you get these tactics, the sooner you can apply them to your business and ward off this recession's bite!
About Sarah Clachar:
Here's what one client had to say about my services:
The white paper Sarah wrote for us did a beautiful job of positioning us in the marketplace. It was accessible, well-written with solid research behind it. It helped us finalize the Singapore deal and we have used it to support other accounts in Turkey, Asia and Greece. These business deals have helped our family business grow - even in this recession.
I highly recommend Sarah to other businesses looking for an excellent sales writer who understands the natural products industry.
- Adena Surabian, Founder and President, Nature's Baby Organics
Sarah Clachar (pronounced "cla-har")specializes in copywriting for the nutrition and natural health industry. She writes B2B and B2C; for both large national direct response companies and small niche businesses. Author of the ebook Writing Irresistible Copy for Nutritional Supplements written in collaboration with master copywriter Bob Bly and a contributing editor to Nutrition Business Journal, Sarah has been writing professionally for over a decade.