The Best Email Marketing Uses Strategic Copywriting
No question about it . . . email marketing continues to be one of the most effective ways to reach your market. With one of the best ROIs of any medium . . . and the best response rates overall, email continues to be a foundational tool in any marketer’s toolkit.
With an average ROI of $38 for every $1 spent, email is in a league unto itself. And according to McKinsey & Company, email marketing is 40 times more effective than Facebook and Twitter in acquiring new customers.
Why Good Copywriting Makes For Good Email Marketing
But not just any email marketing will give you these kinds of returns . . .
The core of good email marketing is good copywriting. Because
- Email is a verbal form of communication . . .
. . . Pictures and graphics more often detract than add to a good email.
- Email’s intimate, one-on-one, personal . . .
. . .Email is really a message from one person to another. Large corporate-speak doesn’t hit home the way a personal message from an individual works.
- Email needs to seize hold of your readers’ attention . . . and keep it . . .
. . . In today’s crowded inbox, you’ve got no room to relax. Your email needs to hit home with your reader in one way or another. Fast.
All of this takes good copywriting.
Whether it’s a lift note leading to a sales page . . . an email sales letter . . . an autoresponder . . . or a product launch formula series . . .
Your emails need to be written well to get results.
Make Emails Work Hard For You . . . Now
Looking for some help in making your emails work hard for your business?
Let’s talk. Let’s set up an initial phone call to discuss your marketing and how some strategic emails can help you get to your goals.
Send me an email for your FREE introductory problem-solving consultation. (30 minutes).