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• 16 tips from Clayton to make copy read itself
  Read expert copywriter Clayton Makepeace's advice on how to make your copy so easy to read, it almost reads itself.
  16-tips-from-Clayton-to-make-copy-read-itself.html
  
  
• 1800Healthy Product Page sample
  Product page copywriting sample for supplement, Chomega
  1800Healthy-Product-Page-sample.html
  
  
• 3 Ways to Make the World Healthier
  Working with good health companies is one way to help the world get healthier, supporting these non-profits is another.
  3-Ways-to-Make-the-World-Healthier.html
  
  
• A Word Is Worth 1,000 Pictures
  Why your website needs good copy.
  A-Word-Is-Worth-1,000-Pictures.html
  
  
• About Sarah
  Sarah Clachar brings a solidly-packed toolchest to natural health copywriting
  About-Sarah.html
  
  
• All Hail Kale
  All-Hail-Kale.html
  
  
• Alternative Health Direct Response Mailings and Copy
  When investing in a direct response mailing, you need a copywriter who is savvy about the alternative health market . . .
  Alternative-Health-Direct-Response-Mailings-and-Copy.html
  
  
• Are Your Order Forms Killing Your Sales?
  How To Write Effective Order Forms
  Are-Your-Order-Forms-Killing-Your-Sales.html
  
  
• B2B Copywriting for the Nutraceutical Industry
  As a business in the nutraceutical industry, you need a copywriter who understands the business . . . and the people who make the business! Find out what I bring to your B2B copywriting projects . . .
  B2B-Copywriting-for-the-Nutraceutical-Industry.html
  
  
• B2B Report Download
  B2B-Report-Download.html
  
  
• b2breport
  b2breport.html
  
  
• Baby boomer market shift with recession
  New survey from Natural Marketing Institute indicates some major shifts in the baby boomer market. Find out what NMI urges natural products marketers to take note of . . .
  Baby-boomer-market-shift-with-recession.html
  
  
• Beat This Economy And Grow
  Take on this tight natural health marketplace with this free report, "17 health copywriting tactics for a tough economy".
  Beat-This-Economy-And-Grow.html
  
  
• BeatTheBadEconomy
  BeatTheBadEconomy.html
  
  
• Beware of Lyme Disease: Don’t let ticks spoil your summertime fun!
  Beware-of-Lyme-Disease-Don't-let-ticks-spoil-your-summertime-fun!.html
  
  
• Botanic Choice Newsletter 1
  newsletter copy that sells colon cleanse
  Botanic-Choice-Newsletter-1.html
  
  
• Botanic Choice Newsletter 2
  newsletter copy that sells omega 3's
  Botanic-Choice-Newsletter-2.html
  
  
• Botanic Choice newsletter 3
  newsletter copy that sells muscle pain relief
  Botanic-Choice-newsletter-3.html
  
  
• Can You Pick The Winning Headline?
  Learn What Makes A Winning Headline
  Can-You-Pick-The-Winning-Headline.html
  
  
• Catalog Copy Is Still About Benefits
  Like mini sales-letters, catalogue copy emphasizes benefits.
  Catalog-Copy-Is-Still-About-Benefits.html
  
  
• Contact Sarah
  Contact Sarah to discuss how you can distinguish your natural health product and build your credibility in the marketplace
  Contact-Sarah.html
  
  
• Conversation Starters: How To Create Opening Copy That Sings And Soars
  How to create a good opening
  Conversation-Starters-How-To-Create-Opening-Copy-That-Sings-And-Soars.html
  
  
• Covering the Nutrition Industry
  Your B2B and B2C natural health copywriting projects benefit from insights I've gained as a contributing editor for Nutrition Business Journal. Here's a few of the topics I've covered . . .
  Covering-the-Nutrition-Industry.html
  
  
• Direct Response Copyriting Tip For Marketing In A Recession: Contrast to Convince
  You can write a beautiful headline to capture your reader's attention . . . but you still need to make the sale. See how this tactic can help you, even in these tough economic times
  Direct-Response-Copyriting-Tip-For-Marketing-In-A-Recession-Contrast-to-Convince.html
  
  
• Direct Response Mailings: 4 Ingredients To Bring Response
  Direct response mailings require four essential ingredients.
  Direct-Response-Mailings-4-Ingredients-To-Bring-Response.html
  
  
• E-Commerce Tool Chest
  One half of web marketing is the concepts in my web marketing section . . . the other half is the solid tools for website construction, hosting, etc. Here is what I use and I love them!
  E-Commerce-Tool-Chest.html
  
  
• Enray Organics Product Listing
  Catching manufacturers and distributors's eyes by addressing major concern
  Enray-Organics-Product-Listing.html
  
  
• Enray Organics Sales Insert
  Sales insert to capture leads.
  Enray-Organics-Sales-Insert.html
  
  
• Fastest Growing Market On The Internet And How Best To Serve Them
  It's not just the younger crowd surfing the web . . . and health is a leading search topic
  Fastest-Growing-Market-On-The-Internet-And-How-Best-To-Serve-Them.html
  
  
• FDA and FTC Info
  Resources for understanding FDA and FTC requirements for health copy.
  FDA-and-FTC-Info.html
  
  
• Fees
  Fees for natural health copywriting services
  Fees.html
  
  
• Free Report: 5 Online Health Marketing Mistakes
  Marketing your natural health business online - but making these mistakes? Find out how to fix them right here . . .
  Free-Report-5-Online-Health-Marketing-Mistakes.html
  
  
• FRS Amazon Copy
  FRS-Amazon-Copy.html
  
  
• General Marketing Resources
  Great tools for rocketing your marketing to new places . . .
  General-Marketing-Resources.html
  
  
• Get The Right Perspective in Your Copywriting And Keep Your Prospects (HealthyCopyIdeas e-newsletter December 2008)
  Don't make this copywriting mistake in your direct response marketing. Make the wrong assumption about your prospect and you may be pushing them away, rather drawing them in.
  Get-The-Right-Perspective-in-Your-Copywriting-And-Keep-Your-Prospects-(HealthyCopyIdeas-e-newsletter-December-2008).html
  
  
• Getting Your Home-Based Freelance Business Going
  How do I become a freelance writer? This is the question that can change your life - open your world, give you a great home-based business driven by your interests and passions. Now you've got the question in your mind, let's focus on the "How?" Read on to find out more . . .
  Getting-Your-Home-Based-Freelance-Business-Going.html
  
  
• Goat Meat and Copywriting: How To Get Your Prospect Comfortable With the Unfamiliar
  Have you ever sampled goat meat? Whether you've had chevon or not, here's what goat meat taught me about building rapport with my prospects.
  Goat-Meat-and-Copywriting-How-To-Get-Your-Prospect-Comfortable-With-the-Unfamiliar.html
  
  
• Harness The Power of '3' To Improve Communication
  The Power of 3 for Getting Things to Stick To Your Prospect's Brain
  Harness-The-Power-of-'3'-To-Improve-Communication.html
  
  
• Health Internet Marketing Mistakes Download
  Health-Internet-Marketing-Mistakes-Download.html
  
  
• Health Marketing Tip: Turn Your Misery Into Insights
  Marketing 101 says know your prospect. And one of the best routes to understanding what they're feeling is to delve deep into your own experiences . . . here's some tips for making the most of them . . .
  Health-Marketing-Tip-Turn-Your-Misery-Into-Insights.html
  
  
• Healthy Copywriting Ideas - Help Them Choose
  Do you know the main job your natural health marketing materials have to do? Read what my son taught me about my main duty as a health copywriter. . .
  Healthy-Copywriting-Ideas-Help-Them-Choose.html
  
  
• Healthy Marketing Ideas Blog
  
  
• Healthy Marketing Ideas E-Stash Store
  What tool can help you move your health business forward? The Healthy Marketing Ideas E-Stash Store carries my personal recommendations.
  Healthy-Marketing-Ideas-E-Stash-Store.html
  
  
• Herbal Choice Mari Face Cream Product Page
  Web Copy for Herbal Face Cream
  Herbal-Choice-Mari-Face-Cream-Product-Page.html
  
  
• Highly Recommended Health Copywriting Courses
  Find the right copywriting course or guide to strengthen your skills and business
  Highly-Recommended-Health-Copywriting-Courses.html
  
  
• How Do I Become a Freelance Writer Part 2: The Best Place To Start
  Freelance writing makes for a great home-based business. But please bypass magazines. Instead consider this great way to start your freelance writing business . . .
  How-Do-I-Become-a-Freelance-Writer-Part-2-The-Best-Place-To-Start.html
  
  
• How do I become a freelance writer? Part 1: The Right Way To Start A Home-Based Business Writing
  Freelance writing makes for a great home-base business. Find out the right way to make your freelance writing business produce a steady income . . .
  How-do-I-become-a-freelance-writer-Part-1-The-Right-Way-To-Start-A-Home-Based-Business-Writing.html
  
  
• How My Four Kids Taught Me To Write Kick-Butt Copy
  Understand These Four Personalities and Write Your Copy For Them.
  How-My-Four-Kids-Taught-Me-To-Write-Kick-Butt-Copy.html
  
  
• How to Become A Health Copywriter
  Looking to get your natural health copywriting work off to a great start? Here are three of my favorite tools that I recommend to just about everyone who asks . . .
  How-to-Become-A-Health-Copywriter.html
  
  
• How to Grow Your Business 500% in 5 Years
  Great strategy for launching a newsletter
  How-to-Grow-Your-Business-500%-in-5-Years.html
  
  
• How to Navigate The Body Copy Minefield Without Getting Blown To Smithereens
  Are You Stepping On These Copy Landmines?
  How-to-Navigate-The-Body-Copy-Minefield-Without-Getting-Blown-To-Smithereens.html
  
  
• How To Write An Offer Your Prospect Can't Refuse
  Great Advice On How To Make An Offer
  How-To-Write-An-Offer-Your-Prospect-Can't-Refuse.html
  
  
• Is Your Alternative Health Website Missing Some Juicy Alternatives? Don't Miss Out On Overlooked SEO Motherlodes
  You may be missing all kinds of great potential customers in your health website traffic because you're not looking carefully enough at the "alternatives". Here are some tips for tapping into overlooked markets you could be serving.
  Is-Your-Alternative-Health-Website-Missing-Some-Juicy-Alternatives-Don't-Miss-Out-On-Overlooked-SEO-Motherlodes.html
  
  
• Jigsaw Health Newsletter
  Copywriting sample for health newsletter
  Jigsaw-Health-Newsletter.html
  
  
• Kiss My Face sales letter (spec)
  Sales letter for skincare product
  Kiss-My-Face-sales-letter-(spec).html
  
  
• Links for Health Copywriting/Marketing
  Good natural health copywriting depends on good research. Here's my growing list of useful links for health copywriting and marketing
  Links-for-Health-Copywriting-Marketing.html
  
  
• Making An Impression: How To Train Your Customers To Memorize A Message That Makes A Sale
  How to Make a Memorable Sales Message
  Making-An-Impression-How-To-Train-Your-Customers-To-Memorize-A-Message-That-Makes-A-Sale.html
  
  
• Making Money Online - The Sensible Way
  If you're tired of make-millions-online scams . . . if you have something your passionate about and would like to spend more time researching and writing about . . . check out this terrific way for creating a solid income online.
  Making-Money-Online-The-Sensible-Way.html
  
  
• Maple Syrup Offer
  Maple-Syrup-Offer.html
  
  
• Measuring Social Media
  Thinking about including social media in your marketing plan? Here are some great tips to get started . . . and make sure it's working
  Measuring-Social-Media.html
  
  
• Natural Health Catalog Copywriter That Keeps Benefits Up Front
  Make sure your natural health catalog is working hard for you. Use a copywriter who keeps benefits at the forefront.
  Natural-Health-Catalog-Copywriter-That-Keeps-Benefits-Up-Front.html
  
  
• Natural Health Copywriter Home
  Credibility, distinction and emotional appeal make for effective natural health marketing. Sarah Clachar puts all three ingredients in her natural health copywriter services.
  index.html
  
  
• Natural Health Copywriting Articles
  Alternative health copywriting, natural health marketing and more - articles that are fuel for thought and your business.
  Natural-Health-Copywriting-Articles.html
  
  
• Natural Health Copywriting Services
  If you're looking for a copywriter to help you with your natural health marketing, consider my services. Find out what I can do for you . . .
  Natural-Health-Copywriting-Services.html
  
  
• Natural Health Marketing Resources
  Articles, links, and literature to help you bring your natural health marketing to another level.
  Natural-Health-Marketing-Resources.html
  
  
• Natural Health Marketing: Copywriting Tips for Making Doctors Our Allies
  More physicians are recommending supplements to their patients. But we still have a long way to go. Use this free report to see how your marketing materials can help close the gap by using the right copywriting tactics.
  Natural-Health-Marketing-Copywriting-Tips-for-Making-Doctors-Our-Allies.html
  
  
• Natural health web content writer: newsletters and articles
  Excellent natural health content attracts more visitors and more customers
  Natural-health-web-content-writer-newsletters-and-articles.html
  
  
• Natural health web page writing and optimization
  You cannot compete in the nutritional supplement, natural ingredients, and natural health marketplace without an online presence. Strategic web page writing and optimization services can keep you in the game.
  Natural-health-web-page-writing-and-optimization.html
  
  
• Natural Marketing Institute Top 10 Trends for 2009
  What is the health market looking like for 2009? Find out what leading market research group - the Natural Marketing Institute Top 10 Trends - has to say about the health consumers for this year.
  Natural-Marketing-Institute-Top-10-Trends-for-2009.html
  
  
• Nature's Baby Organics White Paper
  White paper for distributor sales
  Nature's-Baby-Organics-White-Paper.html
  
  
• NuLifePlus Landing Page/Product Page
  Product page for weight loss/blood sugar supplement.
  NuLifePlus-Landing-Page-Product-Page.html
  
  
• Nutritional Supplement SEO Copywriting: How To Stay Out Of The FDA Mud Without Losing Traffic
  SEO copywriting for nutritional supplements can be frustrating. Here's how to get your traffic without getting into the FDA mud . . .
  Nutritional-Supplement-SEO-Copywriting-How-To-Stay-Out-Of-The-FDA-Mud-Without-Losing-Traffic.html
  
  
• Online Copywriting: 3 Tips for Making Sure The Technology Doesn't Dilute Its Power
  Online copywriting is a key element of any website. Here are 3 tips for making sure the technology doesn't get in the way of its power.
  Online-Copywriting-3-Tips-for-Making-Sure-The-Technology-Doesn't-Dilute-Its-Power.html
  
  
• Plantokine, Autoresponder Sample, Einstein
  Copywriting sample of autoresponder email, Einstein . . .
  Plantokine,-Autoresponder-Sample,-Einstein.html
  
  
• Pomegranate Health autoresponder sample, Scary Stuff
  Copywriting sample of autoresponder, Scary Stuff
  Pomegranate-Health-autoresponder-sample,-Scary-Stuff.html
  
  
• Privacy
  Privacy.html
  
  
• Read this BEFORE you get a flu shot
  Read-this-BEFORE-you-get-a-flu-shot.html
  
  
• Recession strategies report download
  Health copywriting strategies for recession
  Recession-strategies-report-download.html
  
  
• Recession-Busting Nutrition Industry B2B Marketing
  This economy is full of opportunities for companies in the nutrition industry. The key is to market smart. Find out how to make the best use of the web and white papers with this free report
  Recession-Busting-Nutrition-Industry-B2B-Marketing.html
  
  
• Resource Articles
  Great ideas and perspectives on marketing, copywriting and the health industry
  Resource-Articles.html
  
  
• Samples
  Health copywriting that builds businesses
  Samples.html
  
  
• Saved by the Birds
  Saved-by-the-Birds.html
  
  
• SEO and Content Syndication: Debunking the Duplicate Content Myth
  SEO depends on good content on your website . . . but also getting good content out into the wider web to help drive traffic back to your website. Find out how to do this in a win-win way . . .
  SEO-and-Content-Syndication-Debunking-the-Duplicate-Content-Myth.html
  
  
• Shut Up and Listen!
  Bob Bly's recommendations for making your copy hit the right notes with your prospects
  Shut-Up-and-Listen!.html
  
  
• Site Map
  sitemap-page-order.html
  
  
• Snow Piles and Search Engines: 4 Tips for Using SEO and Search Marketing Successfully to Beat the Recession
  SEO and search marketing comprise one of the cheapest ways to market your business. And with the recession gnawing away - who doesn't need a great low-cost form of advertising. Use these 4 copywriting tips to market with the search engines successfully.
  Snow-Piles-and-Search-Engines-4-Tips-for-Using-SEO-and-Search-Marketing-Successfully-to-Beat-the-Recession.html
  
  
• subscribe thank you and report
  Get your free report on how to boost credibility in health marketing
  subscribe-thank-you-and-report.html
  
  
• Success: Here's Your Report Download
  Here's your report download
  Success-Here's-Your-Report-Download.html
  
  
• Surprise Farm Hill insert
  Sales insert for organic food product
  Surprise-Farm-Hill-insert.html
  
  
• Testimonials
  Testimonials from satisfied health marketing clients
  Testimonials.html
  
  
• Thank you - Here's Your Report
  Here's your free report with 7 copywriting tips for instilling trust in your prospects and their doctors.
  Thank-you-Here's-Your-Report.html
  
  
• The LOHAS market: 5 copywriting tips for piquing their interest
  Are you targetting the emerging LOHAS market? Here's some tips
  The-LOHAS-market-5-copywriting-tips-for-piquing-their-interest.html
  
  
• The Marketing Directors' Guide To Working With Freelance Copywriters
  Great insights into what you should be looking for in a freelance copywriter
  The-Marketing-Directors'-Guide-To-Working-With-Freelance-Copywriters.html
  
  
• The Online Copywriter's Most Valuable Resource
  How empathy and good listening skills can create powerfrul copy
  The-Online-Copywriter's-Most-Valuable-Resource.html
  
  
• The Power of Why: Your Psychological Ally To Marketing Success
  Using the power of WHY to get your prospect's interest
  The-Power-of-Why-Your-Psychological-Ally-To-Marketing-Success.html
  
  
• The Simple Secret That Turns Good Copy Into GREAT Copy
  Clayton Makepeace explains how emotion-laden copy works better than simply benefit-driven copy.
  The-Simple-Secret-That-Turns-Good-Copy-Into-GREAT-Copy.html
  
  
• Three Readership Tips To Skyrocket Your Online Sales
  Great Tips For Web Page Copy
  Three-Readership-Tips-To-Skyrocket-Your-Online-Sales.html
  
  
• Trillium nutritionals landing page
  Trillium-nutritionals-landing-page.html
  
  
• Vitakem autoresponder
  Autoresponder sample, Are You Under The Gun
  Vitakem-autoresponder.html
  
  
• Web Copy is Different
  Web copy is different. Websites need the right copy to keep task-oriented visitors there and get them to convert.
  Web-Copy-is-Different.html
  
  
• Web Marketing Resources
  Whether you're a bricks and mortar business, completely onlin or a hybrid of the two . . . there are always great ways to use the internet to move your business forward cost-effectively. Here are some resources I recommend . . .
  Web-Marketing-Resources.html
  
  
• Web Page Writing Tips For Your Natural Health Website: Your Customers Are Chickens
  Here are some simple but powerful web page writing tips. Learn how your website visitors are really chickens and how you can keep them scratching around your health website.
  Web-Page-Writing-Tips-For-Your-Natural-Health-Website-Your-Customers-Are-Chickens.html
  
  
• What Words Sell Best?
  Bob Bly's discussion of the Power of Words
  What-Words-Sell-Best.html
  
  
• White Papers for B2B and B2C Marketing to the Natural Health Marketplace
  The natural health industry is dynamic and competitve. Good white paper writing can make all the difference for your B2B and B2C Marketing.
  White-Papers-for-B2B-and-B2C-Marketing-to-the-Natural-Health-Marketplace.html
  
  
• White Papers That Work Hard For Your B2B Marketing
  White papers work hard for your B2B marketing.
  White-Papers-That-Work-Hard-For-Your-B2B-Marketing.html
  
  
• Writing Irresistible Copy for Nutritional Supplements
  Need good copy for a nutritional supplement? This book tells you how to write it, step by step.
  Writing-Irresistible-Copy-for-Nutritional-Supplements.html