B2B and B2C White Paper Writing Services for the Natural Health Industry

White papers work powerfully to generate leads in B2B marketing.  And in B2C marketing, more companies are using white papers (a.k.a. reports) as B2C premiums, opt-in incentives or to strengthen their current customer relationships.

A good white paper works wonders in boosting your credibility - something critical to distinguishing your company in the natural health marketplace. 

When you hire me to author a white paper, here's what I do:

• Identify the needs and establish a focus:  The most effective white papers focus on one primary audience, a secondary audience and one problem/solution. I will work with you and key staff to identify the target audience(s) and purpose of the paper.

• Research your prospects: Each problem has several different angles.  It's essential to articulate the problem and your solution so your ideal reader recognizes it as the problem they are facing. 

• Research the topic: Combining materials you provide, ones I find on my own research sorties, and interviews with key personnel, I work to fully understand your product and the solution it provides.

• Outline:  Before launching into the writing fully, I want to make sure both you and I are on the same page.

• Writing and Editing: Despite its aloof reputation, the best white papers are personable and engaging.  My writing skills will render your information interesting if not exciting. 

• Revise:  With each project fee, I include two revisions at no extra cost.

Interested in my services?  Please email me sarah@healthwriterclachar.com. 

For a more in depth look at how to create a white paper that works with your website, get a copy of my free report, Turn Your Website and White Paper into a Recession-Busting Dynamic Duo.

For more ideas about white paper writing strategies, check out my article, "B2B Marketing's Most Valuable Tool: White Papers".

If you're interested in reaching health care practitioners, take a look at my free report, Turning Adversity Into Advantage:  Nutritional Supplement Marketing in the Context Of Adverse Events Reporting Laws

And for great tips, pertinent today's challenges, sign up for my free report, "17 Health Copywriting Tactics for a Tough Economy".