18 Ways To Beat This Economy

Don’t Join The Naysayers And Handwringers . . .

Beat This Economy And Grow Your Natural Health Business With These 18 Strategic Health Copywriting And Marketing Tactics


Sarah Clachar’s report, 18 Ways To Beat The Bad Economy With Strategic Health Copywriting And Marketing, went way beyond what I had expected. It has the heft and clarity of insight one would expect from a heavyweight industry analyst. This speaks volumes about Sarah’s value as a writer and copywriter in the field of natural health. She not only knows how to write well and persuasively, but also bases her work on solid, verified sources. Some health writers know how to sell, others understand the science, very few can do both. Sarah is one of those few.

Nick Usborne, online copywriting expert and author of Net Words: Creating Online High-Impact Copy

People need your natural health products now more than everand they’re willing to pay for them. In fact one of my clients with a very nicely priced product gets love letters all the time from people saying how they adjust their budget to make room for this product – they love it so much.

Now, more than ever, people are looking for alternatives that bring results in their lives.

However, too many businesses have accepted that the grim reality of a tough economy means dropping prices and more sales to keep customers.

Now I’m not opposed to a strategic sale –

But It’s Not The Only Tactic For Facing Off With This Downturn

That’s why I put this report together. To give you options and ideas. To help you make your business as strong as ever during this economy.

Many of these strategies are simple, easy to implement and even low-cost themselves. But they can make a difference in your bottom line – anenormous difference.

This report contains:

  • Three insights into how health consumers think about health products during a recession that can help you better position your products (and feel more optimistic about the months to come).
  • 9 suggestions for strategically using copy to remove focus from the price and put it where it should be – what you offer and why your customer’s shouldn’t purchase from anyone else but you.
  • PLUS – 6 Bonus tips for countering the growing skepticism that comes with tight budgets. These tips – drawn from my ebook, Writing Irresistible Copy for Nutritional Supplements, published by master copywriter Bob Bly – will help you build your credibility like a brick wall.

“Well researched and well written, this report gave me confidence in what we are doing right, and more importantly, many new ideas for strengthening our copy to match what customers need to see right now. The report sets up some great guidelines for marketing copy. Thanks Sarah!”

Karin Sullivan, Marketing Manager, Jigsaw Health

As marketing phenom Dan Kennedy points out in his book, No B.S. Price Strategy,

“Being able to position yourself in a category of one for certain desirable customers, critical. Creating immunity to downward price pressure, critical. Immune systems are always multi-faceted, and often combat adverst trends . . .The same can be said about a business immune system resistant to downward pressures. You need to proactively strengthen it. Doing so involves work on more than one or two things.” – Dan Kennedy, Jason Marrs, No B.S. Price Strategy

This report gives you a truckload of tactics to help you find holes you can fill, angles you can build on and uncut jewels you can make shine in order to bring in more customers and keep them for your natural health business.

Don’t sell your business short. Get your copy of this free report now . . . and find out what you can do to set your business apart.

Your privacy is protected. I will not sell or share your personal information. Please see my privacy policy for more details.

To The Health Of Your Natural Health Business,

Sarah Clachar

Natural Health Copywriter and Marketing Strategist

P.S. Many of the tactics covered in here are as old as the hills, tried and true. But forgotten, unfortunately, trampled in the stampede to offer things at a discount. Don’t go this route unless absolutely necessary. Give yourself a full toolbox of tactics to make your potential customers an offer they can’t refuse and will continue to stick with well into the future. Get your free report now.

About Sarah Clachar

Sarah Clachar helps natural health businesses grow through strategic copywriting and marketing. Author of the ebook “Writing Irresistible Copy For Nutritional Supplements,” published by master copywriter Bob Bly, Ms. Clachar has written for a variety of companies in a number of different formats, online and off. Her clientele includes Sun Chlorella, Lombardi Publishing, Pomegranate Health, Vitacost, Vitakem, 1800Healthy.com, BioActive Nutrients and more.

When she’s not helping her clients get more customers and sales, she spends time with her husband and two kids tending their small organic farm, mountain biking and practicing mixed martial arts.