Confused About FDA Regulations When It Comes To Dietary Supplement Copywriting And Marketing?
Working within the context of the Dietary Supplement and Health Education Act (DSHEA) can be quite a challenge. There’s nothing more frustrating than having to keep mum about dozens of solid studies on your ingredients in your marketing because it doesn’t fit with FDA restrictions.
I heartily applaud Emord and Associates’ series of legal suits challenging the FDA restrictions on first amendment grounds. We should be able to clearly refer to research in our marketing without having to use double-speak in order to avoid disease claims.
That being said, DSHEA was a compromise that was born out of necessity. There are some positives to its existence. And bottom line, DSHEA is the law of the land right now. It’s essential to know the requirements and how to work with them in order to minimize any interruptions in your business.
For some insights on making sure your SEO work is DSHEA-compliant, please see my article published by Nutrition Business Journal:
This series of articles published by Nutraingredients- USA provides a good overview of FDA and FTC regulation of health copy:
And for some additional information, check out the following:
Looking to work with a copywriter who understands FDA regulations and how to write compliant copy? Send me an email for your FREE introductory problem-solving consultation. (30 minutes)