Recommended Marketing Resources and Tools

Excellent Marketing Resources for Health Marketers and Copywriters

These are my go-to tools for building an online sales funnel:

Marketing Samurai

Great tool for developing strategic search-engine optimized website. By combining Marketing Samurai’s filters and graphs with keyword research, you can easily hone in on the best focus for your site’s SEO.

1&1 Hosting

I’ve used 1&1 for years to host all of my sites. Their pricing and support are excellent. I highly recommend them as a platform for your online work.


Aweber has received numerous awards for its excellent email service. I’ve used it for years and highly recommend it.

These websites are ones that I turn to frequently to keep up with the dynamic health industry, nutrition news and what health consumers are thinking.

The Natural Products Association

Founded in 1936, the Natural Products Association is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. This website contains a wealth of resources for natural products marketers – news on scientific research, legislative updates and an extensive directory of retailers, wholesalers, and manufacturers.

The American Herbal Products Association

Created to promote the responsible commerce of herbal products, AHPA provides some great resources for alternative health marketers: On this website you can make sure you have the correct nomenclature for an herb, learn about its traditional use, find out about current and previous clinical trials or check in on legislative news.

The Council For Responsible Nutrition

For a great source on legislative and media-related issues facing nutritional supplement marketing, check out this website. Since 1973, CRN, a Washington-based trade association representing ingredient suppliers and manufacturers in the dietary supplement industry.

Nutraingredients-USA is a daily online news service available as a free-access website and provides daily and weekly FREE newsletters to subscribers. The service seeks out news stories and data of value to decision-makers in the supplement and healthy food industries in the USA.

The Natural and Nutritional Products Industry Center

NPIcenter is the leading global online information resource for professionals in the Nutraceutical, nutritional, dietary supplement, cosmetic, and food industries, receiving in excess of 6,000 business viewers each day. One particularly great feature is NPI’s Executive Interview Series which includes interviews from some of the biggest movers and shakers in the supplement industry

Natural Marketing Institute

NMI is a strategic consulting, market research, and business development company specializing in the health and wellness marketplace. NMI produces excellent reports and the website contains numerous great articles on the supplement and wellness industry.

The Hartman Group

The Hartman Group, Inc., founded 1989, is a full-service consulting and market research firm offering a wide range of services and products, specializing in the health and wellness marketplace.

Citizens for Health

Citizens for Health is the national nonprofit consumer advocacy group working to broaden health care options, create an integrative health system based on wellness, and advance the freedom to make health choices. Citizens for Health works with grassroots and education organizations and the private sector to insure consumer access to a wide range of therapies, a healthy environment, safe foods, and the dietary supplements of their choice. Sign up for their action alerts on current legislative issues that impact the supplement industry

The National Library of Medicine

One of my favorite research sites. PubMed is a service of the U.S. National Library of Medicine that includes over 17 million citations from MEDLINE and other life science journals for biomedical articles back to the 1950s. PubMed includes links to full text articles and other related resources.


A great place to find out about groundbreaking research! EurekAlert! is an online, global news service operated by AAAS, the science society. EurekAlert! provides a central place through which universities, medical centers, journals, government agencies, corporations and other organizations engaged in research can bring their news to the media.

Science Daily

ScienceDaily is one of the Internet’s leading online magazines and Web portals devoted to science, technology, and medicine. The free, advertising-supported service brings you breaking news about the latest discoveries and hottest research projects in everything from astrophysics to zoology. For three years in a row, ScienceDaily has been chosen by the editors of Popular Science magazine as one of the “Top 50 Web Sites.”

If you’re looking for more guidance on marketing supplements with regards to the FDA, check out this resource page.